In this presentation from the 2019 International Conference on ADHD, I explore why traditional motivation advice so often falls short for ADHD brains, and what actually works instead. Drawing on Self-Determination Theory, I look at how supporting autonomy, competence, and relatedness fuels genuine, lasting motivation — and how ADHD-related self-doubt can quietly undermine all three. I pair that with Dr. William Dodson's ADHD Interest-Based Nervous System, which explains why importance and consequences alone rarely get an ADHD brain moving, while interest, challenge, novelty, passion, and urgency reliably do. I also address the trap of over-relying on urgency: it works, until it doesn't, and it takes a real toll on the people counting on you. From there, I turn to coaching application — reframing a client's situation to build autonomy, competence, and relatedness; increasing genuine engagement without resorting to manufactured urgency; and offering the kind of positive emotional support that helps a client succeed and unlocks a virtuous cycle of motivation. The talk closes with a practical framework of coaching questions coaches can use directly with their own clients.